The Third-Party Maintenance (TPM) market continues substantial growth as channel players search for the best methods of delivering cost-effective services to end-users. The Channel Company (CRN) recently interviewed Ken Peck, the CEO and founder of one of the fastest-growing TPMs, Smart 3rd Party (S3P).

Interviewer Kena Johnson noted the importance of TPM as she began the interview by highlighting the catastrophic effects to end-users when systems fail. The best TPMs ensure that these risks are minimized. VARs are searching for the right formula to offer TPM, and many are turning to S3P.

The Important Role of The Channel Company

Most in the IT world know of CRN through its industry-leading multimedia and promotion efforts.

Here’s what they have to say about their role in the delivery of IT Services globally:

“As the IT channel catalyst, we connect and empower Technology Vendors, Solution Providers, and End Users. Backed by more than 35 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace.”

Their membership base is a who’s who of the most impactful IT vendors, service companies, and VARs. The Channel Company is the go-to resource for end-users researching the leaders in all IT service niches.

Ken Peck Stresses the Advantages of Pure Play

With over 30 years of experience in delivering IT Maintenance through channel partners, Ken has led Smart 3rd Party to be an industry leader in cost-effective TPM. One of the critical components of S3P is that they are “Pure Play,” as defined by premier industry analyst Gartner.

This means that S3P focuses exclusively on providing TPM through channel partners who maintain their relationship and sales base with end users. S3P never competes in areas such as equipment sales or direct delivery TPM.

This approach has resulted in significant growth for S3P as their channel partners can offer their own “white label” TPM to maintain their brand, or they can sell the S3P TPM line-up of maintenance systems.

For S3P, this has allowed the company to lead the industry in two important respects:

1. Exceptional low pricing resulting in significant margins for channel partners and reliable costs for end-users.
2. Innovative Field Engineers available from initial break fix calls to Tier 4 levels through a Smart View Portal that allows IT Asset Management for the life of all assets.

Watch Ken Peck on CRN-TV

We hope you enjoy learning more about Pure Play Channel Delivery and what it can mean for your business. We would be happy to hear your thoughts either in the comments below or by email sales@smart3rdparty.com.

Smart 3rd Party has also been featured as a sponsor of CRN’s 360 Degree 3rd Party Maintenance Resource Page, which you can access here:CRN 360 Degree Industry Focus-TPM.

Key Takeaways:

• CRN, the leading channel resource for VARs, OEMs, and end-users, has recently featured Smart 3rd Party CEO Ken Peck in an important video highlighting TPM.
• “Pure Play” Channel partners like S3P offer significant advantages to the channel by enhancing the competitive marketplace, increasing partner margins, and delivering best-in-class TPM to end-users.